This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.activebirthcentre.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
We may also collect other personal information you provide relating to your pregnancy – for example, your due date, or whether this is your first pregnancy.
When we talk about “Personal Information” in this Privacy Policy, we are talking about all of the types of information mentioned above..
HOW DO WE USE YOUR PERSONAL INFORMATION?
First – We use the information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping if there is a physical product associated with your order, and providing you with invoices and/or order confirmations). Communications directly associated with your orders are referred to as transactional communications – you cannot opt out of receiving transactional communications as we would not otherwise be able to fulfil your orders.
Second – We may also use the information to screen our orders for potential risk or fraud.
Third – we may use personal information to send you communications about our products, services, or related topics in general we believe you may find interesting or useful. For example by sending you emails with offers or updates about our products and services. You can opt out of receiving these non-transactional communications at any time – there will either be an unsubscribe link included, or if you have any problem finding or using this, you can contact us using the details provided below.
Fourth – we may use device and order information to provide you with advertising relating to our products or services. (For example, digital advertising via facebook, google or microsoft).
Fifth – we may use the information to help us optimise and target advertising better to other people. (For example, we may use the information to try to find new customers who are similar to our existing customers).
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We will never sell your personal information.
However, we may use third party tools and services in the course of our business which require us to share personal information in order to help us use that personal information in the ways described above.
For example,
We share personal information with our bookings system provider to help us fulfil our bookings and analyse our sales
We use an email tool to help us send marketing and transactional emails – in order to do this, we need to share personal information with the provider of our email services.
Additionally, we may share personal information with third party services to help us target and optimise our advertising.
Providers of third party tools we use include the following:
Google
Facebook
Microsoft
Mailchimp
Hotjar
Adroll
Rapidobookings.com
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising at the following links:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
We will maintain your information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@activebirthcentre.com.
